Marketplace Advertising Manager
Framingham, Massachusetts, United States
ApplyStaples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you will be doing:
• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces
• Manage and optimize PPC campaigns to maximize ROAS
• Conduct keyword research and SEO optimization
• Analyze performance using Tableau, Excel, and analytics tools
• Manage advertising budgets supporting a $200M+ revenue business
• Partner cross-functionally and manage third-party agencies
What You Bring to the Table:
• Analytical, strategic, and data-driven mindset
• Strong communication and stakeholder management skills
• Adaptability in a fast-paced eCommerce environment
Basic Qualifications:
• Bachelor’s degree in Marketing, Business, or related field
• 5–7 years of digital advertising experience, focused on eCommerce
• Hands-on experience with Amazon or marketplace PPC
Preferred Qualifications:
• Master’s degree
• Amazon or Google Ads certifications
• Budget management and ROAS optimization experience
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.